1952-1944
Courtesy of the Hankyu Culture Foundation
1945-1960s
© TOHO
1970s-1980s
1990s-2010
2011-Present
© TOHO
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Brand
Milestones

TOHO's history is made of moments like these: the times it overcame hardship and stepped into a new era. Each one has a story behind it.

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1932-1944
Origins
It started in Hibiya, with the dream that great entertainment should belong to everyone. In 1932, in Hibiya, Tokyo, TOHO’s story began with the founding of TOHO Takarazuka Theater Co., Ltd. Two years later, in 1934, the Tokyo Takarazuka Theater opened its doors, bringing to life Ichizo Kobayashi’s vision to make inspiring entertainment accessible to everyone.
At the time, theater and revue performances were largely reserved for the wealthy and privileged. Determined to change that, Kobayashi established a modern business built on the principle of “Act with vivacity, modesty, fairness, and grace,” offering first-class entertainment at prices within reach of ordinary people.
It was a bold undertaking that sought to bring light and inspiration into everyday life. From that “flame of culture,” Hibiya grew into one of Japan’s leading entertainment districts, centered on theater and film.
1932 Tokyo Takarazuka Theater Co., Ltd. established
Exterior of the Tokyo Takarazuka Theater at the time
Established as TOHO’s predecessor, the company began with Takarazuka Revue performances, as well as theater and film exhibition.
1934 Tokyo Takarazuka Theater opens
(Closed in 1997 for rebuilding)
Scene from the revue Flower Poems
Opening with productions including the revue Flower Poems, the theater marked the birth of a new entertainment landmark in Hibiya.
1934 Hibiya Movie Theater opens
(Closed in 1984 for rebuilding)
Exterior of the Hibiya Movie Theater
Opened as a full-scale venue for Western films, laying the foundation for Hibiya as a “movie district.”
1943 TOHO CO., LTD. established
Group photo from the time of TOHO CO., LTD.’s establishment
TOHO Film Co., Ltd. was merged into the company, creating an integrated business spanning film production, distribution and exhibition, as well as theatrical presentations.
TOHO Trivia Did TOHO founder Ichizo Kobayashi once dream of becoming a novelist?
1945-1960s
Awakening
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From the wreckage of war, a legendary monster rose. Even during wartime, TOHO continued its production and exhibition activities. After the war ended in 1945, Japan faced immense loss. TOHO set out to create stories audiences had never seen before, offering a sense of hope in difficult times.
Yet the turmoil of the postwar years brought major challenges. The company was shaken by the TOHO Labor Disputes, one of the largest labor conflicts of the era. After difficult separations from directors and leading actors, TOHO rebuilt itself and entered a new chapter.
What emerged from that period were two landmarks of cinema: Godzilla, the 1954 special-effects masterpiece, and SEVEN SAMURAI, which captivated audiences around the world.
In 1963, TOHO achieved another major success with My Fair Lady, Japan’s first Broadway musical. Through these challenges and achievements, TOHO’s identity began to take shape.
1946 The TOHO Labor Disputes begin
Scene from the TOHO labor dispute
One of the largest labor disputes in postwar Japan continued for years. Through this difficult period, TOHO began modernizing its management structure.
1951 Musical revue Morgan O-Yuki premieres
Scene from the musical revue Morgan O-Yuki
Billed as the “Imperial Theatre Comic Opera,” the production became a forerunner of the Imperial Theatre musicals that would follow.
1954 Film Godzilla released
Scene from the film Godzilla
© TOHO A landmark in special-effects monster cinema, Godzilla went on to become a global icon.
1954 Film SEVEN SAMURAI released
Scene from the film SEVEN SAMURAI
© TOHO CO., LTD. Akira Kurosawa’s masterpiece won the Silver Lion at the Venice International Film Festival, cementing TOHO’s standing on the international stage.
1963 Musical My Fair Lady premieres in Japan
Scene from the musical My Fair Lady
Japan’s first Broadway musical production, My Fair Lady opened a new path for TOHO’s theatrical business.
1966 Second Imperial Theatre opens
(Closed in 2025 for rebuilding)
Exterior of the Imperial Theatre at the time
Based on the vision of playwright and director Kazuo Kikuta, the theater opened with a grand stage and became a defining landmark of Japanese theater.
TOHO Trivia Was the TOHO logo inspired by a traditional Japanese sweet?
1970s-1980s
Resolve
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To protect the films it loved, TOHO stepped away from making them, trusting the future would prove it right. In the 1970s, the rise of television brought sweeping change to the film industry, and the future of cinema was no longer certain. TOHO responded with a difficult decision: to move beyond its past successes and reshape its business. The company separated its on-site production unit and expanded into large-scale real estate development.
At first glance, these reforms may have seemed like a step away from film. In fact, they were a long-term strategy to build a stronger foundation for protecting cinema as a culture. By developing urban spaces and maintaining its theaters, TOHO created a resilient business base for the years ahead.
That strategy soon led to new successes, including the blockbuster Submersion of Japan, a large-scale social drama. Its momentum also carried over to the stage, leading eventually to the success of the musical Les Misérables. The determination and large-scale production model established during this era became a foundation for TOHO today.
1972 Film production division separated; television business launched
Scene from the TV drama Taiyō ni Hoero!
© TOHO CO., LTD. TOHO optimized its production structure in response to the growth of television, creating hit series such as Taiyō ni Hoero!.
1973 Film Submersion of Japan released
Poster for the film Submersion of Japan
© TOHO CO., LTD. A record-breaking blockbuster, Japan Sinks pioneered TOHO’s era of large-scale epic productions, paving the way for films such as Mount Hakkoda (1977).
1980 Film Doraemon series begins
Poster for Doraemon the Movie: Nobita’s Dinosaur
© Fujiko-Pro, Shogakukan, TV Asahi, Shin-Ei, and ADK1980 The beloved national anime series began, establishing a box-office foundation that would resonate across generations.
1987 Musical Les Misérables premieres in Japan
Scene from the musical Les Misérables
Following London and New York, Japan became the third place in the world to stage Les Misérables, marking a landmark achievement in the history of Japanese musical theater.
TOHO Trivia Did an audition of more than 11,000 hopefuls create the system behind TOHO's long-running musicals?
1990s-2010
Reinvention
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What inspired audiences on the screen flowed into society, and films became phenomena. In the early 2000s, Japan’s long-standing film distribution system began to break down. As multiplex cinemas transformed the industry, TOHO made a decisive move to secure its future.
In 2003, the company acquired Virgin Cinemas Japan Ltd., launching a fundamental reform of one of TOHO’s greatest strengths: its exhibition network.
At the same time, TOHO delivered a series of era-defining mega-hits, including works from Studio Ghibli and Bayside Shakedown 2. Film evolved beyond theatrical release into intellectual property capable of becoming a social phenomenon.
By bringing each story to audiences in its most powerful form, TOHO moved beyond the role of a film distributor and began to reveal its true strength as a comprehensive entertainment company.
1997 Film Princess Mononoke released
Poster for the film Princess Mononoke
© 1997 Hayao Miyazaki/Studio Ghibli, ND Directed by Hayao Miyazaki, the film became a social phenomenon and broke Japanese box-office records.
2003 Virgin Cinemas Japan Ltd. acquired
Press conference for the acquisition of Virgin Cinemas Japan Ltd.
TOHO acquired Virgin Cinemas Japan Ltd. and rebuilt its exhibition network under the TOHO Cinemas brand.
2003 Film Bayside Shakedown 2 released
Scene from the film Bayside Shakedown 2
© 2003 Fuji Television Network, Inc., INP A blockbuster that set a new box-office record for Japanese live-action films and helped establish a new film production model through collaboration with television broadcasters.
2007 Theatre Creation opens
Exterior of Theatre Creation
Theatre Creation became established as an innovative mid-sized theater, bringing a diverse range of productions to the stage.
TOHO Trivia Did some of Japan's biggest stars get their start as TOHO Cinderellas?
2011-Present
Evolution
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A dream that began in Hibiya now reaches the world. The story continues. Today, TOHO is once again in the midst of a major transformation. The unprecedented pandemic challenged the very foundations of the entertainment industry, prompting us to reflect on our purpose and the role we play in society.
The answer we found was continued evolution.
Our stage has expanded from Japan to the world. Film, Godzilla, theater, and anime have reached audiences far beyond Japan, connecting with fans across the globe. With a greater focus on building direct relationships with audiences worldwide, TOHO has advanced its global strategy and expanded its international presence.
The vision that Ichizo Kobayashi once pursued in Hibiya, to make entertainment accessible to everyone, has grown beyond national borders. Today, that vision continues to evolve as TOHO explores new opportunities and brings its stories to audiences around the world.
2013 TOHO animation launched
TOHO animation logo
TOHO entered the animation business in earnest, establishing an integrated framework spanning planning and production, licensing, and overseas expansion.
2014 TV anime Haikyu!! season 1 begins airing
Key visual for the anime Haikyu!!
© “Haikyu!!” Production Committee © Haruichi Furudate/Shueisha An early hit series that helped build a strong revenue base for TOHO’s animation business.
2016 TV anime My Hero Academia season 1 begins airing
Key visual for the anime My Hero Academia
© Kohei Horikoshi/Shueisha, My Hero Academia Project The series became a major hit in Japan and overseas, helping establish TOHO animation’s presence in the global market.
2016 Film Shin Godzilla released
Poster for the film Shin Godzilla
© TOHO A new Godzilla film directed by Hideaki Anno, Shin Godzilla redefined the brand’s value and opened the way to a new generation of fans.
2023 Film GODZILLA MINUS ONE released
Key visual for the film GODZILLA MINUS ONE
© TOHO Directed by Takashi Yamazaki, this 70th-anniversary Godzilla film achieved exceptional success in North America and earned widespread international acclaim.
Scene from the 96th Academy Awards ceremony
© TOHO The film won Best Visual Effects at the 96th Academy Awards® (2024), marking a new chapter in the history of Japanese cinema.
2024 Spirited Away performed on stage in London
Poster for the London stage production of Spirited Away
Performed in London and other international cities, this Japanese stage production reached audiences around the world.
TOHO Trivia Does Godzilla hold a Guinness World Record?
Moments for Life
For all that has changed, the dream lives on…
Moments for Life TOHO GROUP
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