Harmony with Society

Social Initiatives

Group Screenings with AYA

Since 2024, the TOHO Group has partnered with AYA, a certified nonprofit organization that supports children with disabilities requiring medical care, to host group screenings nationwide for these children and their families.

Partnership with the UNHCR Refugee Film Festival

The TOHO Group supports the UNHCR Refugee Film Festival, organized by the Japan Association for UNHCR.

Providing Original Experiences for Children

Creating Moments That Empower Children for Life:
TOHO Moments Caravan Held

The TOHO Moments Caravan is a project that brings formative cultural experiences to children across Japan.

Hosting the "It's More Fun Together!
Pokémon Field Trip to the Multiplex" event

Since 2023, TOHO Cinemas has continued to hold "It's More Fun Together!" Pokémon Movie Theater Field Trip, a program that invites children who attend children's cafeterias to the movies to enjoy classic Pokémon films with popcorn and drinks.

Initiatives with Ashinaga Foundation

Since 2023, the TOHO Group has also partnered with the Ashinaga Foundation, a public interest foundation that supports bereaved children in Japan and abroad, aiming to provide formative cultural experiences for children.

TOHO CINEMAS BOAT

TOHO CINEMAS BOAT is a TOHO Cinemas program designed to nurture children's intellectual development through the experience of film.

Hosting Student Company Visits

TOHO hosts student company visits as part of its support for the Ministry of Education, Culture, Sports, Science and Technology's "Regional School Collaboration activities."

Creator Support and Development

TOHO Cinemas Student Film Festival

Since 2007, TOHO Cinemas has hosted the TOHO Cinemas Student Film Festival, organized primarily by volunteer university students, with the aim of discovering and nurturing young talent who will shape the future of the film and visual media industry.

GEMSTONE Creative Label

The GEMSTONE Creative Label originated from the GEMSTONE Creators Audition, a talent discovery initiative. Relaunched in 2023 as TOHO's proprietary content label, it aims to discover and cultivate the next generation of creators and producers. It provides a platform where young creators and producers can team up and pursue innovative projects beyond conventional formats and practices.
Early-career TOHO employees also have access to opportunities to take on producer roles, gaining hands-on experience and growing in the areas of creative development, production, and marketing from an early stage.

Training the Next Generation of Musical Theater Artists

In 2024, TOHO launched the Musical Theater Writing Program, a new initiative aimed at nurturing the next generation of musical theater creators. The program is produced by TOHO and organized by Eibunkyo, Japan's film and theater culture association, designed for aspiring professional musical writers and composers.

Preservation of Original Film Prints

Restoring and Digitally Preserving Classic Films

The TOHO Group is dedicated to preserving classic films to ensure that cinematic culture is passed on to future generations. The TOHO Archive, having taken over preservation and digitization operations from TOKYO LABORATORY LTD., conducts regular inspections and cleaning of fragile original film prints. Since 2020, TOHO has focused on deteriorated classics, scanning roughly 100 films per year into digital format.

DCP Conversion of the Entire Godzilla Series

As part of its film preservation efforts, the TOHO Group has launched a DCP^* conversion project for one of its most iconic pieces of IP: the Godzilla series.
To mark the 70th anniversary in 2024 of the release of the original Godzilla in 1954, TOHO launched this project covering all live-action Godzilla films through Godzilla: Final Wars (2004). The project aims to give audiences the opportunity to experience the appeal of these works in theaters while passing on to future generations the finest special effects techniques the TOHO Group has developed over many years.

DCP (A digital Cinema Package)
A DCP is a package of data files used to screen films on digital cinema projectors in movie theaters.

Preserving the Legacy of Classic Films

Godzilla Theater

To celebrate Godzilla's 70th anniversary, the TOHO Group launched Godzilla Theater in July 2024, offering audiences the chance to experience classic Godzilla films on the big screen.
Godzilla Theater presents restored and DCP-converted classics from the Godzilla franchise on a regular basis. To reach both longtime Godzilla fans and younger viewers who have had fewer opportunities to experience Godzilla, TOHO introduced a special Godzilla student discount for all viewers up to university age.

Passing on Cultural Legacy: An Imperial Theatre for the Future

Digital Archiving Project

Reopened in 1966 as "the world's finest theater to be enjoyed in casual clothing," the Second Imperial Theatre Building closed its doors at the end of February 2025 for redevelopment. TOHO launched a digital archiving project to preserve and pass down the architectural and cultural significance of this second Imperial Theatre, a venue beloved by audiences for nearly six decades.
The project records the Second Imperial Theatre in 3D data to capture its textures and shapes, ensuring it can be preserved as a long-term asset for education and cultural heritage. The project used photogrammetry^* and laser scanning technologies to record textures, shapes, and spatial depth that could not be captured through photographs or design drawings alone, combining multi-angle still photography with point-cloud data acquired using laser measurement devices.

Photogrammetry refers to the process of creating 3D computer models by combining data from multiple photographs.

For more information on our annual initiatives, please refer to the latest integrated report at the link below.